The Body Shop Launches Rainforest Hair Care Line; We Give It a Go at New York's 'Green' Ion Studio

The Body Shop takes its natural origin, the values of fair trade, and consciousness without chemicals, hair ship.

Available in stores and online collection Selva Hair pracaxi with silicone oil, which comes from the seed of a tree that grows organically in the Amazon jungle. The Body Shop said no accumulation of light oil in the hair and is 100% natural, biodegradable, environmentally friendly and non-irritating.

Community trade ingredients such as organic olive oil from Italy, walnut oil and honey in Peru from Ethiopia are also included products. What is not add all the ingredients in question today: silicones, sulfates, parabens and dyes.

And The Body Shop is not only to beautify your hair, but they are also trying to beautify the environment. The brand has only one part of the Brazilian Atlantic Forest is bought about 80 miles north of Rio de Janeiro, where more than 20,000 plant species and many endangered animals - monkeys, woolly spider - now be protected against damage by humans.

The bottles are made from recycled post-consumer, and all ingredients in hair care line breaks in the water, so you do not have to think about the impact of the environment,  said worries Sheikina Liverpool, publisher of The Body Shop.

When we attended the opening ceremony in New York to study ion - a  green  room that runs on wind power and work every day to reduce their carbon dioxide emissions - we had the opportunity, the moisture content of the Rainforest line first-hand Test is one of the four lines, even brightness, glare and balance.

Other highlights of the event included a hair wash, relax in the pool in a circular wooden chair, has been prepared as of recyclable materials.  It's like a loss of confidence,  said Christopher Marrero assistant stylist, we came back, neck straight and follow the instructions - and all the white knuckles.

Leonardo Manetti co-owner, said that the most difficult part of managing a salon only one eco-requested service.

Finding organic products is difficult to paint. If you do not provide a  green  color, what the customers want to use, and I will not disappoint,  said StyleList Manetti.  It is necessary to use some of the traditional chemicals such as chlorine, to color, but we, by compensating for our carbon footprint in other areas.

While you'll find many eco-chic design in the classroom, you can not find permanent relaxers or treatment of Brazil believed that the recovery Manetti damage both hair and health.

I prefer that my health and that of my colleagues offer protected than any of these services,  said Manetti.

And listen to New York and readers: You can win a hair for you and a friend of luck in the hall of the ions, the positive outcome of the dinner at the home of the city and car service.